Ethnographic Methods for Understanding Humans

Knowledge

None

Description

This course offers an introduction to ethnographic methods for the purpose of designing digital technology. This includes classical methods such as interviews, observations, and focus groups, but also covers more specific techniques such as online user research, experience sampling, and other qualitative and quantitative methods for researching humans in social contexts. The course introduces analytical approaches (e.g. Grounded Theory, Thematic Analysis) and techniques to translate ethnographic insights for design.

Learning objectives

After successfully completing the course, students will be able to

•    Plan and conduct ethnographic interviews and obser-vations
•    Explain the strengths and limitations of a wide range of ethnographic methods for designing interactive technology
•    Analyze ethnographic data and translate it for design processes

Comment

Content:
•    Ethnographic methods for user research
•    Analysis of qualitative and quantitative data
•    Techniques for translation into design processes